The first start-up I joined was an ehealth company called MCard Inc. It was 1995 and we were attempting to bring consumer medical records to the smartcard. We were a bunch of young Stanford grads with big dreams of making a difference. An exciting time. Obviously, our company didn’t survive as the personal health record business was many many years away from becoming a reality. It’s great to see a new generation of entrepreneurs attempting to tackle this challenge and others in the digital health arena. The RockHealth report is a short read that provides some insight into today’s challenges, opportunities and attitudes.