A nice demo by Penguin Books. If you get a chance, please read some of the comments on Gizmodo. The one strange thing about the demo is the lack of actual “reading” on the iPad. Are these examples actually “books”? The other thing this demo makes me wonder is what will future authors of ebooks look like?
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Virtual Homeless: Technology meets Social Marketing
I love the execution of this idea although I find it somewhat unsettling. It seems sad that we need the spectacle of virtual homeless people in order to connect to social illness. In this case, technology is catalyzing us to act more humanely. Interesting.